REAL ESTATE GOES INTERNATIONAL: THE FUTURE OF THE REAL-ESTATE INDUSTRY IS GLOBAL
Internationalization in the real-estate industry is rapidly increasing, which requires a rethink in one of the most successful economic sectors – which is, however, often still very traditionally oriented in Germany. We are talking about a fundamental reorientation: one that involves aligning and digitizing business models, expanding networks, redesigning one’s market presence, and adapting operational business processes. In the future, capital – and hence growth – will be even more strongly determined by international investors. In order to effectively exploit these opportunities, CV Real Estate AG is significantly expanding its international network and adopting a broader, more flexible setup.
INTERNATIONAL INVESTMENTS: BALANCING STANDARDIZATION AND LOCALIZATION
To win international investors for attractive ventures, projects must be transparently planned, processes efficiently designed, and construction projects standardized as far as possible. This creates synergies and enables a lean organizational architecture. At the same time, the wish for individual local properties is growing. In addition, local expertise regarding potential performance and value-add varies greatly from region to region. CV Real Estate AG capitalizes on this need to balance standardization for international investors on the one hand and local expertise on the other thanks to its extensive experience and its international network of partners, investors, and financial service providers.
RISING EXPECTATIONS DUE TO INTERNATIONALIZATION
The globalization of the real-estate markets is characterized first and foremost by above-average growth in urban areas and major cities. This applies both to residential real estate and to commercial real estate on the outskirts. International investors in particular demand that real estate be strictly user-focused. Properties must be functional and flexible and have attractive links to modern infrastructure. The demand for intelligent, mobility-oriented solutions will continue to fundamentally change real-estate development. This involves taking an integrative look at the entire complex value chain. Real estate as a sustainable investment is being redefined globally. At the same time, digitalization is enabling new investment and operating models for real estate, which are increasingly shaping the German market as well.
URBANIZATION, DIVERSITY, AND SUSTAINABLE INVESTMENT
Our cities are growing worldwide. They are becoming ever larger, economically stronger, more influential, and more relevant to the everyday reality of ever more people. Today, well over 50% of national populations live in large cities and their outskirts. Urbanization is one of the greatest challenges facing the entire real-estate industry. Living and working in urban areas means a new diversity of functional buildings – whether office, retail, logistics, consumer or leisure activities or the associated production and disposal infrastructure. This diversity has to be intelligently integrated into the growing organism of cities. At the same time, demand for rental and owner-occupied properties – both residential and commercial – continues to rise globally. The increase in the number of global investors in particular requires us to systematically focus our thinking and action on their requirements for a greater diversification of risks and a sustained increase in the value of their investments.